As many of you know, it is often the user of a great product who has the best idea for improvement. A Starbucks employee told me one of their customers suggested the plastic drink stopper to keep you from spilling coffee on yourself. While in reality it may not have been a Starbuck’s customer, I’m sure it was a hot beverage drinker out there somewhere who came up with the idea.
I recently read a book called Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry. In that book, it talked about Lego’s plans to go after a new industry for them at the time – online gaming. It seemed like every time something was shown to management, the team would be sent back to the drawing board. Continuing to invest money and time in a game whose release date was forever being postponed did not prove to be the best approach. Lego’s initial attempts at an online game were finally released and titled Lego Universe, but it was eventually shut down at around 18 months.
In an effort to release the nearly perfect game, Lego lost their potential market share to a company that did something different. That company was Minecraft which started out with a simple game, relatively low price, but immediately went to the marketplace. The concepts of the game were similar to what Lego was trying to produce, but Minecraft didn’t wait until the game was perfect. Minecraft decided to evolve through user feedback. The game began to improve based on what the users actually wanted, not what someone thought they wanted. As of 2016, Minecraft has been purchased by over 23 million users. This is really a testament to user feedback.
On a future project, Lego decided to use the concept of user feedback and they had one of their most successful new product launches ever. According to Brick by Brick, Nothing beats the feedback you get when you put the product in the hands of the kids. The kids can’t tell what you need to fix in the design, but people watching them can figure it out.
Microsoft is definitely a company that believes in feedback from the users. Now as a Project Online user, you have the ability to suggest and vote on feedback for new product changes. You can do this through something called User Voice. The concept behind User Voice is any number of ideas maybe posted, but you are given a finite number of votes; in this case 10 votes. Since you have a limited number of votes, the most desired changes receive the highest number of votes.
Quite a number of years ago, select individuals (e.g. MVPs, Microsoft employees) were invited to contribute to suggestions related to anything Microsoft Project. I participated in the User Voice that was available at that time. Unfortunately there was a period where it really wasn’t being used or viewed and of course many of us dropped off. I’m happy to see that it has returned and even customers have the ability to contribute to User Voice. Since this is truly open to all users, I’m excited to see the great ideas that rise to the top.
Note – For those of you who remember a long time ago there was something called the Microsoft Project Wish List. I know I had customers who were complaining about that going away. Finally, it has been reinstated in a new way.
Here is how to access User Voice via Project Online:
- Login to your Office 365 account and navigate to Project
- In the Settings menu drop-down, click on PWA User Voice
- From there follow the instructions to get started
One of the greatest takeaways I want to give you is you can use User Voice to determine if there is a shortcoming in a feature before you spend hours upon hours trying to solve a problem or search out a solution. I’m often pleased to see a suggestion improvement idea because I can now share that with my customers and basically say “Microsoft already has that suggestion and you can view it here.”
Please let me know if you have found User Voice useful.